Aligning cow paradise with the urban world through better nutrition, health and clean living.
Aligning cow paradise with the urban world through better nutrition, health and clean living.
VISION
We aim to bring a major shift in dairy — brutal transparency and full traceability in how the product is made, what goes into it, and where it came from.
Dairy got big by putting distance between you and your food, and then by counting on you not to ask. Longer chains, more hands, more added to hold it together at the end. Every step away from the source is a step where something gets lost — freshness, nutrition, hygiene, and the ability to tell you the truth about any of it.
We want dairy to be something that makes people healthier. High-value products, built on A2 milk from indigenous cattle — milk a lot of people find sits easier, from herds that free-graze on open, natural pasture. Food that's doing you good while you enjoy it.
So we work obsessively at the source. We want to know which cattle, what they grazed, what season it was, how they were kept and how they were handled, and we hold our hygiene and handling to a standard well past what's asked of us.
We aim to bring a major shift in dairy — brutal transparency and full traceability in how the product is made, what goes into it, and where it came from.
Dairy got big by putting distance between you and your food, and then by counting on you not to ask. Longer chains, more hands, more added to hold it together at the end. Every step away from the source is a step where something gets lost — freshness, nutrition, hygiene, and the ability to tell you the truth about any of it.
We want dairy to be something that makes people healthier. High-value products, built on A2 milk from indigenous cattle — milk a lot of people find sits easier, from herds that free-graze on open, natural pasture. Food that's doing you good while you enjoy it.
So we work obsessively at the source. We want to know which cattle, what they grazed, what season it was, how they were kept and how they were handled, and we hold our hygiene and handling to a standard well past what's asked of us.
We aim to bring a major shift in dairy — brutal transparency and full traceability in how the product is made, what goes into it, and where it came from.
Dairy got big by putting distance between you and your food, and then by counting on you not to ask. Longer chains, more hands, more added to hold it together at the end. Every step away from the source is a step where something gets lost — freshness, nutrition, hygiene, and the ability to tell you the truth about any of it.
We want dairy to be something that makes people healthier. High-value products, built on A2 milk from indigenous cattle — milk a lot of people find sits easier, from herds that free-graze on open, natural pasture. Food that's doing you good while you enjoy it.
So we work obsessively at the source. We want to know which cattle, what they grazed, what season it was, how they were kept and how they were handled, and we hold our hygiene and handling to a standard well past what's asked of us.
Product wastage and plastic reduction,
through technology, smart production & supply chain control
Then there's the plastic. Millions of tonnes of it move through dairy every year and almost none of it comes back. Changing that means reusable, genuinely regenerative, fully recyclable materials, worked out properly rather than relabelled — and it means knowing where every pack is at any moment. That's what our technology does. AI and machine learning track the movement, predict the demand, and close the loop, and none of it works unless you hold the whole chain yourself. So we hold it.
Then there's the plastic. Millions of tonnes of it move through dairy every year and almost none of it comes back. Changing that means reusable, genuinely regenerative, fully recyclable materials, worked out properly rather than relabelled — and it means knowing where every pack is at any moment. That's what our technology does. AI and machine learning track the movement, predict the demand, and close the loop, and none of it works unless you hold the whole chain yourself. So we hold it.
Then there's the plastic. Millions of tonnes of it move through dairy every year and almost none of it comes back. Changing that means reusable, genuinely regenerative, fully recyclable materials, worked out properly rather than relabelled — and it means knowing where every pack is at any moment. That's what our technology does. AI and machine learning track the movement, predict the demand, and close the loop, and none of it works unless you hold the whole chain yourself. So we hold it.
A dairy run by people who probably should have been doing something else
Some of this is just who we are — people with a real passion for conservation and preservation, who love good dairy, and who are obsessive about hygiene, health, nutrition and where the milk came from. We're also a bunch of crazy tech geeks, which is how a dairy company ends up building most of its own software. We want to leave something behind while making the best possible food for the people who eat it and for the planet.
We aim to make high-value dairy that's genuinely different from what's already there — A2-based products that elevate human nutrition and support indigenous breed conservation, while staying openly transparent about source, production and hygiene. At the same time, designed and produced to be affordable for the public, with a clean label and a simple production process, without putting health at risk.
Some of this is just who we are — people with a real passion for conservation and preservation, who love good dairy, and who are obsessive about hygiene, health, nutrition and where the milk came from. We're also a bunch of crazy tech geeks, which is how a dairy company ends up building most of its own software. We want to leave something behind while making the best possible food for the people who eat it and for the planet.
We aim to make high-value dairy that's genuinely different from what's already there — A2-based products that elevate human nutrition and support indigenous breed conservation, while staying openly transparent about source, production and hygiene. At the same time, designed and produced to be affordable for the public, with a clean label and a simple production process, without putting health at risk.
Some of this is just who we are — people with a real passion for conservation and preservation, who love good dairy, and who are obsessive about hygiene, health, nutrition and where the milk came from. We're also a bunch of crazy tech geeks, which is how a dairy company ends up building most of its own software. We want to leave something behind while making the best possible food for the people who eat it and for the planet.
We aim to make high-value dairy that's genuinely different from what's already there — A2-based products that elevate human nutrition and support indigenous breed conservation, while staying openly transparent about source, production and hygiene. At the same time, designed and produced to be affordable for the public, with a clean label and a simple production process, without putting health at risk.
Product
We start with cheese that's genuinely excellent in its milk, its nutrition and its delivery — and accessible and affordable too — not processed with emulsifiers and stabilisers. And definitely a transparent, traceable product, made at the farm and brought to you directly.
We start with cheese that's genuinely excellent in its milk, its nutrition and its delivery — and accessible and affordable too — not processed with emulsifiers and stabilisers. And definitely a transparent, traceable product, made at the farm and brought to you directly.
SUPPORT WE SEEK
If you have three minutes, tell us what you actually want from dairy, and what you've never liked about it. What frustrates you, what you've given up on, what you wish existed and doesn't. We read every response, and it genuinely shapes what we make.
form link here
SUPPORT WE SEEK
If you have three minutes, tell us what you actually want from dairy, and what you've never liked about it. What frustrates you, what you've given up on, what you wish existed and doesn't. We read every response, and it genuinely shapes what we make.
form link here
CONTACT US
purdadasociety@gmail.com
CONTACT US
purdadasociety@gmail.com